> sales_hiring_assessment

Stop Hiring Sales Reps Who Can't Sell

A bad sales hire costs you 3–5× their annual salary in direct costs, lost pipeline, and time. Salessims lets candidates complete a real AI sales roleplay before your hiring decision — so you assess actual selling ability, not interview performance.

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3–5×
Annual salary lost on a bad sales hire (direct + opportunity costs)
24/7
Candidates assessed on demand — no recruiter scheduling required
100%
Consistent, structured scorecard for every candidate

> how_it_works

How it works

Candidates sell. The AI pushes back. You review a structured report — before making the offer.

1

Candidates practice a real sales call

Each candidate completes a live AI roleplay configured to your product, your buyer persona, and the objections your team actually encounters — before you make a hiring decision.

2

Structured AI assessment per candidate

After the call, Salessims generates a structured report: overall performance rating, objection handling, communication style, and concrete observations. Every candidate gets the same assessment standard.

3

No scheduling bottlenecks

Candidates complete the roleplay on their own time. Hiring managers review the structured report when it suits them. No back-and-forth on interview slots, no recruiter availability required.

What customers say

"I am really impressed with the quality of both the training and the feedback. This really is transformative for ramping up sales teams at speed."

Laurens van NuesCEO · Magnet.me

"Finally, sales training that actually feels like real conversations. Game changer."

Tijs NederlofCEO · A Nice Group B.V.

Frequently asked questions

How does AI roleplay work as a hiring assessment?
Candidates receive a link to a Salessims session configured with your product description, target buyer, and typical objections. They complete a live voice roleplay with the AI persona — just like a real sales call. After the session, Salessims generates a structured coaching report with an overall rating, objection handling analysis, communication observations, and concrete action items. Hiring managers review this report as part of the interview process.
Can the scenario be configured to our specific sales context?
Yes. Each assessment session is configured with your product, your target buyer profile, the objections common in your market, and your preferred sales methodology (SPIN, Challenger, MEDDIC, or your own). Candidates are assessed against the real scenarios your team faces — not a generic B2B script.
Does this replace a live interview, or complement it?
It complements your existing process. Most hiring teams use the AI roleplay as a structured pre-screen — candidates complete it before the final interview round. The structured report gives interviewers concrete evidence to discuss in the live conversation: what the candidate did well, where they struggled, and how they handled specific objections.
What does a bad sales hire actually cost?
Research consistently puts the total cost of a bad sales hire at 3–5× the annual salary. This includes direct costs (recruitment, onboarding, salary during ramp-up) and opportunity costs (missed pipeline, deals lost during the performance management period, time spent by senior reps covering gaps). A structured AI assessment before the hiring decision adds one low-friction step that significantly reduces this risk.

Ready to hire sales reps who can actually sell?

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